‘How network analysis can make us better digital marketers’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How network analysis can make us better digital marketers”.
Andrew Lamb says, “Social ‘networks’, computer ‘networks’, ‘networking’ events, agency ‘networks’ – even the ‘Internet’. ‘Networks’ of one form or another are everywhere, but what do all these things have in common? And how can an understanding of networks help us become better digital marketers?
I want to go beyond our often unthinking use of the word network, and explore how a deeper understanding of networkscan help us identify influencers and communities online, creating content that really resonates and is more likely to be shared”.
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