The latest article on HubSpot blog is titled “Is Marketing Automation Worth the Hassle? New Data Raises Questions”.

Rick Burnes says, “Thinking about investing in marketing automation?

Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:

  1. Results Often Don’t Justify the Investment — Marketers are finding that marketing automation frequently does not produce the results needed to justify the significant investment of time and money it requires”.

Is Marketing Automation Worth the Hassle? New Data Raises Questions

HubSpot

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