‘PPC agency payment models: percentage of spend’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: percentage of spend”.
Ben Potter says, “This time last year I scrutinised a number of SEO agency payment models, concluding that many of the pricing structures and commercial arrangements offered by agencies are outdated in the context of today’s organic search landscape.
PPC is generally accepted as an ‘easier buy’ compared to SEO. However, you need only do a search on Google for ‘PPC services’ to be confronted with a baffling array of offers”.
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