‘Balance Trust With Targeting In Social Reach Marketing’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Balance Trust With Targeting In Social Reach Marketing”.
Zachary Reiss-Davis says, “Your customers don’t come to website or your own social channels (such as your Facebook brand page) to discover whether what you offer meets a need or fulfills a desire they have. Instead, people discover you mostly through ads and word of mouth (WOM). To spread your message to a new audience, update your understanding of “reach channels” to include not only traditional tactics such as TV, search, and print but also the three key social tactics for this phase of the life cycle: influencer marketing, advocate marketing, and social advertising.
In my most recent research report, I examine how these different reach tactics are related, and how you should balance trust and targeting in your social reach strategy”.
Comments are closed.
