‘Report: Bing Unveils Monster-Sized Search Ads’ – ‘Mashable’

Kurt Wagner says, “Bing is making sure that you never, ever miss an ad again.Microsoft‘s search engine is offering advertisers “Hero Ads,” or full-page ads, which come up when a user searches a specific company by name, according to Larry Kim, the chief technology officer of search marketing company Wordstream.

If you search for “Home Depot,” “RadioShack” or “Walt Disney World” on Bing, for example, you might come face-to-face with a monster-sized, full-screen advertisement“.