The latest ‘Econsultancy’ blog post is titled “Twitter network analysis: identifying influencers and innovators”.

Andrew Lamb says, “In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.

I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common.

But how can we use this network data we’ve gathered to give us some more concrete insights we can use in our campaigns?”.

Twitter network analysis: identifying influencers and innovators

‘Econsultancy’ Blog

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