‘What Happens After The Conversion’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “What Happens After The Conversion”.
John Paul Mains says, “Woohoo! Someone filled out a form for your whitepaper or webinar!
You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend your time trying to turn them into a new customer?”.
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