‘Why copy is Amazon’s secret sauce’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why copy is Amazon’s secret sauce”.
Arjan Haring says, “Many experts assume the social recommendation system is its killer feature.
But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon?
Sure, there is some predictive value in keeping track of many different variables. There always is. It’s Amazon’s best kept secret.
But I am guessing it’s not only a secret for people outside of Amazon. If you would ask me what the most persuasive ingredient is of the sauce, I would say it’s copy“.
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