‘Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%”.

John Tackett says, “Happy Halloween to our MarketingExperiments audience, (and Sláinte ar Samhain) for those of you who are really into it!

Today’s holiday is a chance to highlight a great point that comes to mind when using an evidence-based approach to your email marketing. Increasing conversion through testing can seem almost indistinguishable from magic when done right.

Let’s take a look at how the email necromancers on the MECLABS research team tested a simple color change in an email design and what we can learn from the results.

Before we get started, here’s a quick review of the research notes for a little background on the experiment”.

Email Marketing: Simple design change to incentive raises clickthrough rate from the dead by 48%

MarketingExperiments Blog