The latest article on ‘MarketingProfs’ is titled “Three ‘Light Bulb Moments’ to Illuminate Social Marketing Success”.

Marko Muellner says, “The “total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011,” Nielsen last year reported, adding that “consumers’ time spent with social media on mobile apps and the mobile Web has increased 63 percent in 2012, compared to the same period last year.”

Obviously, growing adoption especially of smartphones and tablets is fueling some of this growth. But here’s the final staggering quote: “20 percent of time spent on PCs and 30 percent of their mobile time is on social networks.”

In addition, Facebook recently shared that it has about 157 million mobile-only users and that group is growing a staggering 25 million a quarter”.

Three ‘Light Bulb Moments’ to Illuminate Social Marketing Success

MarketingProfs

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