The latest ‘Econsultancy’ blog post is titled “Our blog now exceeds 1m monthly page views, but does it generate ROI?”.

Chris Lake says, “Hearty congratulations are in order in light of a big milestone that the Econsultancy blog team has reached, having for the first time surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!

That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.

A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing”.

Our blog now exceeds 1m monthly page views, but does it generate ROI?

‘Econsultancy’ Blog

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