‘Ecommerce Marketing: The Thin Line Between Awesome and Creepy’ – HubSpot
The latest article on HubSpot blog is titled “Ecommerce Marketing: The Thin Line Between Awesome and Creepy”.
Sam Mallikarjunan says, “It’s something that our profession needs to come to an understanding with consumers around: Privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this. We don’t feel like evil, dystopian usurpers of civil rights, so why are some marketers portrayed that way? What makes one marketing activity “awesome” and another “creepy”?”.
Ecommerce Marketing: The Thin Line Between Awesome and Creepy
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