Gary Vaynerchuk relies heavily on Social Media to market his business

NY Times reports, “About once a week, Gary Vaynerchuk posts a Twitter message that reads, “Is there anything I can do for you?” He means it literally. He is inviting his roughly one million followers to send requests for any kind of help or favor. And if you respond, he will try to punch you in the face.”

The story continues to say, Vaynerchuk continually invents terminology. The punch in the face he refers to his new favorite term, “jab, jab, jab, right hook.” That is also the name of his coming book, which is due out this month and is subtitled “How to Tell Your Story in a Noisy, Social World.”

As the Times reports, “A jab, in Mr. Vaynerchuk’s lexicon, is anything of value — a joke, an idea, an introduction.”

Read more about Vaynerchuk’s marketing philosophy and process here: Riding the Hashtag in Social Media Marketing