‘Is your content marketing a bit soft?’ – Wordtracker Blog
The latest Wordtracker blog post is titled “Is your content marketing a bit soft?”.
Nick Usborne says, “My thesis for this article is that companies online are using content marketing in a very soft and inefficient way. New content is being uploaded every day in astonishing volumes, but to what purpose?
Do we publish content simply to be noticed, or to drive towards a specific outcome?”.
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