‘Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It’ – HubSpot

The latest article on HubSpot blog is titled “Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It”.

Meghan Keaney Anderson says, “I’m going to own up to something: When AT&T’s It’s Not Complicated commercials come on, I stop fast-forwarding. In fact, if it’s a new one and I’ve missed the first few seconds, I’ll press stop on my DVR, rewind it, and watch the commercial from the start. Now that’s good marketing if a company’s ad can get me to do that.

The genius behind the commercials, which were created by BBDO and star comedian Beck Bennett, is that they earn my attention every single time. I watch Bennett and his gaggle of non-actor kids, even though I know it’s a commercial”.

Good Marketing Doesn’t Feel Like Marketing: 5 Brands That Get It

HubSpot