The latest article on ‘MarketingProfs’ is titled “The New Normal in Professional Services Marketing (Article 1 of 3)”.

Nicholas A. Kosar says, “The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques.

As I see it, there is one underlying reason: Professional services practitioners (notably lawyers) exist largely as a safe haven for their clients. Their role is to help their clients reduce risk and navigate uncertainty in the turbulent seas of the business world.

So it’s not surprising that the culture of professional services businesses tends to approach the ever-changing world of “new” or “digital” marketing (including social media and mobile platforms) with some caution”.

The New Normal in Professional Services Marketing (Article 1 of 3)

MarketingProfs

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