‘7 Pricing Mistakes That Can Seriously Stifle Sales’ – HubSpot
The latest article on HubSpot blog is titled “7 Pricing Mistakes That Can Seriously Stifle Sales”.
Gregory Ciotti says, “When it comes to evaluating price, most of us don’t have a clue what we’re doing.
According to Priceless author William Poundstone, much of our strategy boils down to “just winging it,” and that’s just not an effective way to do business.
“People tend to be clueless about prices,” Poundstone says in his book. “Contrary to economic theory, we don’t really decide between A and B by consulting our invisible price tags and purchasing the one that yields the higher utility. We make do with guesstimates and a vague recollection of what things are ‘supposed to cost.’”
How can you stay ahead of the curve and price your offerings the smart way? The answer is to rely on rigorously tested behavioral psychology research”.
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