‘Email Open Rates: Truth, Lies, and What to Do About Them’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Email Open Rates: Truth, Lies, and What to Do About Them”.
Karen Talavera says, “In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates, about which much has been written.
My goal isn’t only to provide you with a diagnostic checklist for investigating why open rates are falling (though I do provide a checklist), or to hand you a “best-practices” list of what to do to reverse the decline. Instead, I intend to go beyond that by giving you a “reality check” on the subject; presenting a new, more constructive way to view open rates; and suggesting a new mindset on email marketing performance measurement altogether”.
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