‘My CPA Can Teach Me About Inbound Marketing? Shut. Up.’ – HubSpot
The latest article on HubSpot blog is titled “My CPA Can Teach Me About Inbound Marketing? Shut. Up.”.
Alan Witberg says, “Truth be told, there’s very little chance that when you meet with your accountant to see if you’re eligible for a Sec 179(d) tax credit that he’ll suddenly whip the glasses off of his head, poke you in the chest with them, and say something like “You know, a few more middle and bottom of the funnel offers on the site and a targeted workflow will get you more leads”.
Nuh-uh. Not gonna happen.
It’s a pretty sure bet that your CPA won’t be giving you inbound marketing advice this tax season. But what CPAs revealed about lead generation in The 2013/14 Survey of CPA Firm Best Lead Generation Practices applies to any consulting, A/E/C or B2B company”.
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