‘Google “Quick Actions” Put Clickable CTAs in Subject Lines’ – HubSpot
The latest article on HubSpot blog is titled “Google “Quick Actions” Put Clickable CTAs in Subject Lines”.
Ginny Soskey says, “When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email.
First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. That took a while — and most of your audience probably dropped off after the first or second step in the process”.
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