The latest article on Business Insider is titled “Pre-Roll Video Ads Are More Than Twice As Effective As Banner Ads”.

BI Team says, “When you’re out walking the dog, you might stream video on your phone. On your lunch break, maybe you’ll check out the online sales on your tablet, and then purchase those items later on your laptop at home.

YuMe conducted a study with U.K.-based research company Decipher on how people use their devices. Their conclusion: We love to consume media, but it’s not the device that decides how we spend our online time. Instead, it’s the environment and context of where we are, and what we need from our devices”.

Pre-Roll Video Ads Are More Than Twice As Effective As Banner Ads

Business Insider

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