‘Rise of Content Distribution Space’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Rise of Content Distribution Space”.
Ryan Skinner says, “This morning’s announcement by OneSpot – a company that helps marketers place their content in front of relevant buyers through display advertising – of series A financing to the tune of $5.3 million may pale next to recent multibillion IPOs andvaluations, but it says a lot about a new space opening up: content distribution.
While OneSpot and Resonance HQ (which offers a similar service) drive content engagement through banner ads, native advertising or sponsored content puts branded content straight into digital publishers’ editorial mix (often with “sponsored by” or “sponsor content” next to it). Vendors like Outbrain, Taboola, AdBlade, Sharethrough”.
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