Experian is hosting a webinar on Thursday, November 21 at 2.00 pm ET. The topic of the webinar is “Untangling the social web: Targeting social media personas”.

Experian team says, “Marketers have jumped on the social media bandwagon, using Facebook and similar sites to connect with customers. But all social network users are not created equal. Marketers need to know important differences in the ways their customers use social media in order to improve targeting and engagement effort.

This webinar will discuss:

  • Make social media work for you – understanding how your target customers interact with brands
    and content on social media
  • Social media lurkers or sharers? Which one are your customers?
  • What devices do your customers use to access different social media platforms?
  • Which social media platforms are best at driving traffic?
  • Case study on reaching and engaging alcohol consumers via social media”.

Webinar Details

Organizer: Experian Marketing Services

Speaker: Heather Dougherty

Topic: Untangling the social web: Targeting social media personas

Day/Date: Thursday, November 21

Time: 2.00 pm ET – Time Zone Converter

Register for webinar details.

‘Untangling the social web: Targeting social media personas’ Webinar

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