The latest article on ‘Business 2 Community’ is titled “How to Build an ROI Case for Video Marketing”.

Neil Davidson says, “Frame of reference is important to consider in any discussion or debate. The frame of reference simply means that different people view the same thing in different ways based on their past experiences.

Most marketers will know well the scenario where you research and put together a water-tight business case for your new strategy only for the boss to take the seemingly irrational stance of throwing it out the window.

You go home scratching your head with thoughts that your boss may actually be prematurely suffering from senility and wondering how you could have better explained your plan to someone who is obviously bordering on insanity”.

Business2Community.com

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