‘Lack of tracking and common metrics seen as main barriers to multiscreen ad campaigns’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Lack of tracking and common metrics seen as main barriers to multiscreen ad campaigns: report”.
David Moth says, “A quarter of marketers are yet to execute campaigns across multiple screens, with tracking apparently the main issue that’s holding people back. New research from Undertone found that 59% of marketers and 68% of agencies say that difficulty tracking people across devices is the main barrier to implementing a multiscreen campaign. A lack of common performance metrics is also cited as a key barrier to deployment by 59% of marketers and agencies”.
Lack of tracking and common metrics seen as main barriers to multiscreen ad campaigns: report
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