‘Pinterest Pins Drive 25% More Sales Than a Year Ago’ – HubSpot
The latest article on HubSpot blog is titled “Pinterest Pins Drive 25% More Sales Than a Year Ago”.
Ginny Soskey says, “Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit economics of each pin.And even if marketers did want to track success back to individual pins, Pinterest has notoriously strict rules about putting tracking codes at the end of pin URLs, making individual pin ROI nearly impossible”.
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