‘7 Bootstrapping Tips for the Resourceful Small Business’ – ‘Mashable’

Tracey Wallace says, “Small businesses must be resourceful to stay afloat. With smaller budgets, big ideas need to be as proactive as they are cost-efficient, taking into account everything from consistent industry changes, cash flow, customer needs and the unexpected challenges you never saw coming. Multitasking to keep up with the big guys on a fraction of the budget is why small businesses have become notorious for bootstrapping, and being creative about their approach to staying competitive.

When push comes to shove, small business owners get scrappy. We spoke with seven entrepreneurs about how they do more with less and why it gives them the winning edge”.