‘The Tumblr Starter Kit’ – ‘Mashable’

Sara Roncero-Menendez says, “Most social media platforms were designed for users who know each other IRL. Not Tumblr.If you’re new to the blogging platform, however, this model can make it difficult to curate and build your following, in other words, find people with similar interests.

Some good ways to get started: search through tags, or look through some of Tumblr’s own recommendations via search. If you do know someone on the site, follow the users she reblogs or look up curation blogs, such as Food Blogs to Follow on Tumblr“.