The latest article on ‘Website Magazine’ is titled “Paid Search Winners (And Losers) from Holidays Past”.

Amberly Dressler says, “Small business owners regularly worry about competing against larger outfits, and new analysis from AdGooroo reinforces their fears.

Looking at AdWords activity containing the words “Black Friday” and 103 keywords that contained “Cyber Monday” for each November from 2010-2012, AdGooroo discovered that there were clear winners (and losers) in paid search. As most will imagine, small retailers didn’t make the leaderboard, but coupon/deal sites also felt the holiday wrath”.

Paid Search Winners (And Losers) from Holidays Past

Website Magazine

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