‘The 10 Biggest Social Media Marketing Fails Of 2013’ – Business Insider
The latest article on Business Insider is titled “The 10 Biggest Social Media Marketing Fails Of 2013”.
Richard Feloni says, “There are some good corporate social media accounts out there. Oreo churns out cute ads based on current events, and the British cell provider Tesco Mobile caught the Internet’s attention with charmingly sarcastic tweets that even trolls can’t resist.
But there are at least as many fails going on in the marketing social sphere as wins, and the fails are often epic.
A common element to all of these mishaps is that the social media team was not listening. And listening does not just mean talking to customers. It means being aware of the company’s place in the Internet’s culture, and knowing that customers do not appreciate mass-produced responses”.
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