‘Using Paid Search To Aid Your SEO’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Using Paid Search To Aid Your SEO”.
Benny Blum says, “A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly clear: the art and science of both SEO and paid search, respectively, are on a crash course, and a consolidated strategy is required to get the most out of both channels”.
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