‘5 Ways to Win the Holiday Inbox Competition’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “5 Ways to Win the Holiday Inbox Competition”.
Allison Howen says, “Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel, retailers must find a way for their messages to stand out in crowded inboxes in order to receive the best return from their campaigns.
After all, there is A LOT of competition. In fact, retailers increased the volume of messages by 19 percent last holiday season, averaging 210 promotional emails according to data from Listrak. Plus, merchants sent an average of 5.3 messages in the five days between Thanksgiving and Cyber Monday in 2012″.
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