‘Marketers, Do You Really Know Your Customers?’ – ‘Mashable’

Stephanie Walden says, “Finding out where your website visitors are coming from is as foundational to the Internet as the link itself. But as marketers begin to invest more dollars into social media marketing and paid ads on various platforms, from Facebook to Twitter to StumbleUpon and more, the metrics to back up those investments become more powerful. Channel source tells marketers the volume of users coming from referrals, whether they’re social, search or direct.Let’s look at the basics. Any analytics platform will include a section that tells you what channels, including social, search or other referrers, provided traffic to your website. There are two main takeaways”.