‘SEO is now PR, but are PR agencies still not ready?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “SEO is now PR, but are PR agencies still not ready?”.
Ian McKee says, “PR is no longer the future of SEO. It already is PR.
SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers.
General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEOwork closely together in their organisation, and a whopping 71% think their PR agencies are experts at SEO.
But how are those PR agencies performing in their newfound position as SEO experts?”.
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