‘Leveraging Memes For Your Own Viral Marketing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Leveraging Memes For Your Own Viral Marketing”.
Stephan Spencer says, “Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last bit of an email chain letter that warns of “7 years of bad luck if you don’t forward this email in the next 10 minutes to 7 friends.”
But really, memes could relate to any type of fad. For example, look at bell bottoms. They became popular because one person saw the promise of a better social standing with the new pants and because suppliers saw the promise of increased profits”.
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