‘Real Time Marketing: How Brands Can Prepare And Succeed’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Real Time Marketing: How Brands Can Prepare And Succeed”.
Rebecca Lieb says, “Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for all kinds of reasons. Arecent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics. Eighty-three percent of marketers say they plan to begin to use, or to increase their use of, real-time data in marketing campaigns this year, according to Infogroup Targeting Solutions and Yesmail Interactive (pdf). The movement toward RTM is undeniable”.
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