The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”.

Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack. 

We know from working with global ecommerce advertisers that Google is the dominant analytics player.

Last month Google showed its hand by taking action that should have rung alarm bells loudly within the advertising community when it switched off sharing organic search keywords referral data“.

Google moves towards a fully-subscribed search service, to detriment of advertisers

‘Econsultancy’ Blog

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