‘Hybrid pricing is the only way to optimize marketing spend’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Hybrid pricing is the only way to optimize marketing spend”.
Marcus Tewksbury says, “At a point in history, when all eyes were on the inbox, scale and reliability were critical points of differentiation. CPM, as a measure of email volume, was a great fit because it tracked to where unique value was created – the execution of the send. And while certainly these factors are still important, they aren’t as valuable anymore because they are now readily available”.
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