‘Link-Builders Versus Content Marketers’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Link-Builders Versus Content Marketers”.
Chris Abraham says, “Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.
Link Builders are from Mars, Content Marketers are from Venus.
Without the content marketers and copywriters, there’s no there there. Without copy, there’s no text, and without text, Google’s blind. Without well-written, high-quality, descriptive and easily-understandable copy”.
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