MarketingSherpa team has posted a video recording of the ‘Value Proposition: How to turn a shiny new value proposition into a high-performing page’ webinar.

Daniel Burstein says, “In this MarketingSherpa webinar, watch as Daniel Burstein, Director of Editorial Content, and Tony Doty, Associate Director of Optimization, both of MECLABS, discuss how to turn your value proposition into a high-performing landing page.

At MarketingSherpa we receive many questions from marketers asking where to go after crafting a value proposition, how to apply that to your marketing efforts online, and then communicate the value prop effectively.

This webinar dives into the four different levels of a value proposition:

  1. Primary
  2. Prospect
  3. Product
  4. Process

Overall, marketers must answer the question: “Why should [Prospect A] buy from you rather than any of your competitors?”

To incorporate your value proposition into the website, you must identify who your target audience is and where they are, find what you need to express in your value prop, and finally, determine how to express it.

“We always talk about quantification, specification and verification, and the more that you incorporate that into your messaging to kind of get that credibility across, the better you’re going to be,” Doty said.

Learn how to incorporate your value prop into your messaging as well as hear your peers’ questions on:

    • The differences between framing a value prop for a nonprofit versus a profit organization
    • Separate value propositions for different product groups
    • Taglines and adjusting them for target markets
    • How the unique selling point varies from the value proposition
    • The length of an effective value proposition
    • And much more”.

‘Value Proposition: How to turn a shiny new value proposition into a high-performing page’ Webinar Replay

MarketingSherpa

Sharing is caring