The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Pinterest”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact... [...]

The latest article on HubSpot blog is titled “The Marketing Tools and Tricks Industry Experts Are Thankful For”. Hannah Fleishman says, “It’s easy to forget what Thanksgiving is all about when you lock your eyes on glistening turkey, delicious stuffing, and freshly-baked pumpkin pie. But after dinner, when we’re sitting amongst our closest family and friends, we tend to get that warm, fuzzy feeling inside. No, it isn’t a food coma, it’s gratitude. Thanksgiving is a time to press pause on our busy lives and reflect on what we’re thankful for. While... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “AffiloBlueprint Black Friday & Cyber Monday Special”. Samuel Frost says, “Let’s face it; Black Friday is one of the most awesome “holidays” around. It might not have the same cultural and historical significance as Christmas or Easter, but if you’re looking for fantastic bargains on a wide range of desirable items, it can’t be beat. Black Friday traditionally marks the start of yearly profits for retailers. It’s also the busiest shopping season for customers. Since the mid-2000s,... [...]

The latest article on Business Insider is titled “Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach”. Marcelo Ballve says, “Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere, spread their efforts too thin, and end up annoying users. Particularly for smaller or niche brands – or really, anyone on a constrained budget – it makes more sense to double-down on a single platform, learn its culture and idiosyncrasies, and become an expert at cultivating its audience... [...]

The latest article on ‘Business 2 Community’ is titled “How Customer Trust Will Increase Your Social Media Sales”. Michel Falcon says, “Have you ever met someone who said, “Social media doesn’t work!” Of course, there is the person who asks, “What’s the ROI of social media?” In this post, I will address both the statement and question. The #1 reason why someone will abandon their social media campaign or demote it on their list of priorities is because they are trying to convert customers too quickly without success”. How Customer Trust Will Increase Your... [...]

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Gmail’s Latest Update”. Taylor Casti says, “Gmail had a little work done lately, and it’s looking good.The latest version of the web’s favorite email client comes with a host of new features, ready to help you reach Inbox Zero. But with new updates rolling out every month or so, it’s hard to keep track of the latest tools. Just when you think you know it all, one little change can completely impact your whole experience”. Everything You Need to Know About Gmail’s Latest... [...]

The latest ‘Econsultancy’ blog post is titled “Google moves towards a fully-subscribed search service, to detriment of advertisers”. Jon Baron says, “Actions speak louder than words. At a time when ‘big data‘ analysis is driving intelligence into customer behaviour and beginning to underpin strategy marketers are clamouring to gain all the relevant insight they can get to stay ahead of the pack.  We know from working with global ecommerce advertisers that Google is the dominant analytics player. Last month Google showed its hand by taking action that should... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Hybrid pricing is the only way to optimize marketing spend”. Marcus Tewksbury says, “At a point in history, when all eyes were on the inbox, scale and reliability were critical points of differentiation. CPM, as a measure of email volume, was a great fit because it tracked to where unique value was created – the execution of the send. And while certainly these factors are still important, they aren’t as valuable anymore because they are now readily available”. Hybrid pricing is the only way to optimize marketing... [...]

The latest article on HubSpot blog is titled “Will Twitter Someday Be As Obsolete As AOL Keywords Are Today?”. Dan Lyons says, “Over the weekend I rented a movie for the kids, Harry Potter and the Prisoner of Azkaban. In the trailer for the the video I noticed something I hadn’t seen in ages — a kind ancient rune, a relic of a bygone era. It was these words: AMERICA ONLINE KEYWORD: HARRY POTTER. Remember those AOL keywords? They used to be everywhere, somewhere back in the dark ages of the internet. That was internet marketing”. Will Twitter Someday Be As Obsolete... [...]

Venturebeat.com reports that 250 merchants have banded together to accept Bitcoin this Black Friday. Participating companies include OK Cupid, CheapAir.com, Humble Bundle, GOOD Magazine, CityWineCellar, Shave like Dad, and Exohosting, which is offering 35 percent off web hosting when you pay with Bitcoin. The article points out that this approach reduces their costs and allows them to reduce prices slightly. To read the full article: Bitcoin Black Friday: 250 retailers band together to accept Bitcoin (and fight payment fees).  [...]