‘How Much is a Pin Worth?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “How Much is a Pin Worth?”.
Allison Howen says, “The economic value of a Pin is growing, which means that retailers who have neglected building their presence on Pinterest are undoubtedly missing out on revenue.
In fact, a new report from social marketing and analytics platform Piquora reveals that a Pin generates 78 cents in sales on average, which is a 25 percent increase from 64 cents in Q4 2012. Moreover, the data shows that a Pin drives two site visits and six page views on average, while orders driven from the social network tend to peak on Mondays”.
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