‘Why People Unsubscribe From Your Email List’ – ‘Mashable’

Lauren Drell says, “Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. Ouch.“Marketers cannot afford to ignore unsubscribe rate,” says Susan McPherson, SVP of CSR atFenton. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing, you have some work to do”.