‘How you can boost your email re-activation campaign’s response rate’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How you can boost your email re-activation campaign’s response rate”.

Parry Malm says, “Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people. 

And as a result, every one of us has mused at one point or another, ‘How can I get these non-opening 80% to engage with me again?’

And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job”.

How you can boost your email re-activation campaign’s response rate

‘Econsultancy’ Blog