‘Who’s Driving Shopping Traffic for ‘Net Retailers?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Who’s Driving Shopping Traffic for ‘Net Retailers?”.
Pete Prestipino says, “Data from RichRelevance’s latest Shopping Insights study, which examined nearly 700 million shopping sessions, reveals the degree to which social channels are impacting ecommerce today and how they are comparing against one another this holiday season.
The study indicates that of all social sites, Facebook produces more than three times the number of sessions and 10 times the number of orders than the next most prolific social site, Polyvore. Pinterest has been gaining ground on Facebook with 25% of social shopping sessions (up 14% from last year) and now generates more than double the average order value (AOV) of Facebook”.
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