The latest article on ‘Business 2 Community’ is titled “7 Emerging Content Marketing Specialties”.

Pat Owings says, “There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities.

Researchers have found that the average B2B content marketer uses 12 different tactics, which can range from visual content to blogging, social media to Slideshare, and more”.

Business2Community.com

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