The latest article on  ‘Marketing Land’ is titled “Keeping The Holiday Drill In Check: How To Plan Rather Than React”.

Kendall Allen says, “It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers.

This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this time last year (which most of us are), the seasonal imperative suggests you raise the bar on testing offers and calls-to-action”.

Keeping The Holiday Drill In Check: How To Plan Rather Than React

Marketing Land

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