‘How Brands Can Effectively Engage with Social Leads on Twitter’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How Brands Can Effectively Engage with Social Leads on Twitter”.
Tapajyoti Das says, “Since social media has gone mainstream, we’ve heard the social media gurus preaching about the importance of engagement. We’ve talked about how important it is to build relationships on Twitter and we’ve even highlighted what brands should know before trying to sell on social.
Yet still, organizations of all shapes and sizes are struggling with the idea of engaging with consumers. Brands have no issue talking to people who talk to them first but tend to have difficulty in getting over the hump to reach out and engage their audience proactively. It’s a resistance that is stopping organizations from getting closer to their customers”.
Comments are closed.
