The latest ‘Econsultancy’ blog post is titled “Email marketing: why you need to review and improve”.

Lucy Wilsdon says, “Email marketing is the communication glue within your digital marketing and all of this communication is trackable. 

Tracking gives you the ability to understand the journey between the message and the call to action, which means that you can give this journey a value.

With this in mind, reviewing success or failure is critical so that you can affect the change in your campaigns and the actual value those campaigns are bringing”.

Email marketing: why you need to review and improve

‘Econsultancy’ Blog

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