The latest article on  ‘Marketing Land’ is titled “Facebook: We Define News Feed Quality At Source Level, Not By Content Type”.

Matt McGee says, “Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients?

In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more lighton what the company is trying to do with the recent News Feed changes.

Backman downplays a comparison with Google’s Panda Update in 2011, which targeted low-quality content and websites — but Backman also warns that he’s not fully familiar with Panda. He repeatedly says Facebook’s goal “is to provide user value” in the News Feed”.

Facebook: We Define News Feed Quality At Source Level, Not By Content Type

Marketing Land

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